Notes
Notes from the desk.
How coverage actually gets earned. Hardware, crowdfunding, CES, games, music, and the AI answers that now read it all.
When Regulators Open Your In-Game Store, the Pitch Changes
EU consumer authorities just put virtual currencies on the enforcement calendar. For studios, that is a player-trust story before it is a legal one.
The Answer Engine Reads the Press. Is It Reading About You?
AI assistants cite coverage far more than ads. That makes earned media an input to the answer, not the afterglow of a launch.
Beyond the Press Release: The Art of Earned Media Today
The release is a tool, not the strategy. What earned media means in 2026, what actually earns it, and how we measure whether it worked.
Tuesday at 9 a.m. Is When Everyone Sends. That's the Problem.
The best time to send a press release isn't a day of the week. How we time a launch around time zones, embargoes, news days, trade shows and lead times.
The Token Was Never the Story: web3 and Gaming PR After the Hype
Most web3 games are gone, the games press keeps shrinking, and regulators have finally written rules. What still earns coverage.
Not Every Launch Needs a Press Release. Some Need a Good Blog Post.
A patch, a colorway or a new hire rarely needs the wire. How we decide what's news, what belongs on your own blog, and when a post earns a release.
Nearly 150,000 Tracks a Day: Music PR Is Now Proof of Life
AI uploads are flooding streaming, and the platforms are starting to reward verified humans. Press, story and live proof are how an artist stands out.
Legal Is PR's Best Friend, Not the Blocker
The best communications teams don't route around their lawyers. Why legal and PR need each other, where the friction really comes from, and what it looks like when the two work as one.
Kickstarter Already Has Your Backers. Press Finds the Ones It Doesn't.
Hardware crowdfunding in 2026 runs on repeat backers, real price tags and shifting tariffs. Earned media is how you reach past the regulars.
Communicating a Token Launch: What to Say, What to Disclose, What to Leave Out
A token launch is a disclosure exercise before it's a marketing one. Where the risks sit, what the press and regulators look for, and why sequencing matters.
How to Work with Influencers and Creators (Without It Feeling Like an Ad)
Fit over follower count, briefs that leave room, clear terms and honest disclosure. How we pick, brief and keep the creators who actually move a launch.
What Is Crisis Media, and Why You Need It Before Anything Goes Wrong
A crisis isn't a bad review. What counts as one, what the first hours look like, who speaks, and why the plan has to exist before the phone rings.
When Is Media Training Needed? Before You Think You Do.
Most media training gets booked the week after an interview goes wrong. The moments that call for it, the warning signs, and what a good session covers.
One Launch, Two Teams: How PR and Social Build the Perfect Launch
Press and social chase the same moment on different clocks. How we plan, sequence, approve and measure a launch so the two teams sound like one.
What Is Thought Leadership? Most of It Is Neither.
Most of what gets called thought leadership is neither. What the real thing is, how to find an executive's point of view, and how to get it placed.
The Launch Date Is a Gate, Not a Guess
PR belongs in product development from the roadmap, not two weeks before ship. How we turn features into stories, set the gates that decide a launch date, and move it without burning press.
Two Logos, One Story: The Press Release When Partners Share the News
Co-launches, collaborations and platform deals put several companies on one release. Who leads, who gets quoted, who approves, and what to do if someone jumps early.
Beyond the Embargo: Launch Day Is Where the Work Starts
The embargo lifts, the links go live, everyone exhales. That's the moment most launches stall. What we do in the weeks after the news breaks.
CES 2027 Is in January. Your Coverage Gets Decided in December.
Thousands of exhibitors, a few thousand media, and inboxes that were full before the show. What actually earns a CES story, and what to lock in now.
Put It in Their Hands: What a Headphone Launch Taught Us About Hardware PR
Specs don't sell hardware. The experience of using it does. How to design a launch moment where press, creators, and buyers feel the product.
Your Kickstarter Press Starts Before the Page Goes Live
Most crowdfunding PR starts too late. What to have ready before launch day, and how to handle media across the campaign window.